Family Standing On A Beach Facing The Ocean In Fort Lauderdale

Greater Fort Lauderdale has selected SPARK, a top independent creative agency, as its new advertising agency of record to spearhead creative brand development, media planning and buying, and strategic marketing campaign services for Visit Lauderdale. This partnership will encompass developing and deploying strategic marketing campaigns aimed at domestic and international markets.

 

Visit Lauderdale, known for promoting Greater Fort Lauderdale as a premier destination, is committed to enhancing its brand visibility and appeal. SPARK’s role will be pivotal in crafting and executing a robust brand strategy that aligns with the region’s goals of attracting more visitors and elevating its status on the global tourism stage.

 

“We’re honored to be chosen as the new advertising agency of record for Greater Fort Lauderdale,” said Michael Peters, SPARK's Founder & CEO. “Greater Fort Lauderdale is a vibrant destination with immense potential, and we’re particularly excited about the alignment of their values around inclusivity with ours. As the most inclusive destination in the state, Greater Fort Lauderdale offers unique experiences for all, and our focus will be on creating compelling brand communications that resonate with diverse audiences. We look forward to working closely with the Visit Lauderdale team to amplify the region’s offerings and showcase its welcoming spirit to the world.”

 

SPARK’s creative expertise will be instrumental in developing marketing strategies, including brand and marketing creative strategies for domestic and international markets, email marketing initiatives, and content marketing strategies that will be deployed across a variety of platforms. These efforts are designed to reinforce Greater Fort Lauderdale’s position as a must-visit destination.

 

“Partnering with SPARK is an exciting step forward for Greater Fort Lauderdale,” said Stacy Ritter, President & CEO of Visit Lauderdale. “SPARK’s innovative approach and proven track record in brand strategy and creative execution in this space will be invaluable as we work to elevate Greater Fort Lauderdale’s profile domestically and internationally. We are confident that this partnership will bring fresh energy and ideas to our marketing efforts, helping us attract even more visitors to our beautiful region.”

 

SPARK’s diverse portfolio includes successful partnerships with industry leaders such as Brand USA, VISIT FLORIDA, Visit Baltimore, Marriott International, and Hilton Hotel & Resorts, showcasing their deep expertise in the tourism, travel, and hospitality sectors.

 

Since its inception in 2001, SPARK has consistently proven itself as a go-to partner for brands and organizations looking to make a significant impact, making its partnership with Visit Lauderdale a promising venture in the destination marketing space. For more information on SPARK and its suite of services, please visit spark.us and follow on Facebook, Instagram, and LinkedIn.

 

About SPARK

SPARK is a collaborative creative agency that helps brands ignite their true potential. With services spanning branding, culture, campaigns, social media, and content studios, SPARK both defines and activates brands, connecting them with audiences on a national and global scale. Since 2001, SPARK has helped notable brands—including Visit the USA, Visit Baltimore, the American Heart Association, Norwegian Cruise Lines, and Leslie’s Pool—solve business challenges and connect with consumers. As a member of Worldwide Partners, SPARK is part of a global network of top independent marketing services agencies dedicated to building commerce through creativity, connectivity, and collaboration.

 

About Greater Fort Lauderdale
With 24 miles of golden sand beaches and 300+ miles of navigable waterways, Greater Fort Lauderdale is known as the Venice of America and Yachting Capital of the World. The area boasts an average year-round temperature of 77˚F, has 3,000+ hours of annual sunshine, and is home to 31 unique municipalities, including eight distinct beach communities, each offering something for “everyone under the sun.” Residents hailing from 170 countries, speaking 147 languages call this diverse destination home. And there’s good reason, including the area’s unwavering commitment to accessibility and inclusion. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), a five-minute drive will get you to the beach, Port Everglades, the newly expanded Greater Fort Lauderdale/Broward County Convention Center, and a bustling downtown. Experience 4,000+ eateries, a thriving arts and culture scene, craft breweries, stunning rooftop bars, fishing, diving, and the unmatched beauty of the Florida Everglades. From world-class shopping, to boating, yachts and superyachts all moored at the area’s many marinas, it’s no wonder Greater Fort Lauderdale is one of the most desirable places to stay, work and play. The destination has more than 38,000 unique lodging accommodations at a variety of hotels, luxury spa resorts, and beautifully appointed, boutique properties, all reflecting the area’s cosmopolitan vibe.

 

About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. Find more information and follow @VisitLauderdale on Facebook, Instagram, X and YouTube.