Alexander Star adds an exciting layer of entertainment to the Visit Lauderdale float!


Alexander Star-Sunfest In The Zone

FORT LAUDERDALE, FL (December 11, 2023) - South Florida based Emmy®-nominated songwriter, performer, and impact artist Alexander Star will perform Greater Fort Lauderdale’s new anthem titled “Laudy Dayo” during the Rose Parade® in Pasadena, California. Star will captivate audiences by performing live on Visit Lauderdale’s parade float on Monday, January 1, 2024, at 8:00 AM PST. 


As the 135th Rose Parade® presented by Honda culminates on New Year’s Day, Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, will debut their inaugural float design which will showcase local attractions, historical figures, and wildlife elements. The Rose Parade® is known for grandeur and will serve as a prominent stage for Visit Lauderdale to showcase the unique tropical charm to a global audience.


The electrifying anthem is set to make waves and bring sunshine vibes to listeners. “Laudy Dayo” is a celebration of life and the laid-back vibrant culture of Greater Fort Lauderdale. The song encapsulates the spirit of community and resonates with the diverse cultures that make up the tapestry of the destination. The lyrics serve as a beacon of positivity and resilience. As an impact artist, Star believes in writing positive lyrics that will inspire people to enjoy life while sharing meaningful moments with others. His portfolio of music is known for exuding happiness, love, hope, compassion, and acceptance of others.


“Having extremely talented and local artist Alexander Star create, compose and perform a song that showcases our destination in a unique and extraordinary way is yet another first for Visit Lauderdale as we continue to promote our destination,” said Stacy Ritter, president and CEO of Visit Lauderdale. “This brand new and original anthem speaks to the diversity of Greater Fort Lauderdale and paints its beauty in song.”


Star's music has been featured in Super Bowl campaigns, prime time television, government broadcasts, and commercials. His global creative partnerships extend beyond borders, performing in over a dozen countries and even within the United Nations. Offstage, Star's commitment extends to over a decade of musical mentorship, empowering at-risk teens—survivors of abuse, trafficking, and those in foster care—by helping them create and record their own original songs. This journey has cultivated Star's natural gift for empowering others, marking his legacy as not just a performer, but a catalyst for positive change. 


To listen to Visit Lauderdale’s new anthem “Laudy Dayo”, visit


For more information on the Rose Parade®, visit To learn more about Alexander Star, visit


About Greater Fort Lauderdale 

With 24 miles of golden sand beaches and 300+ miles of navigable waterways, Greater Fort Lauderdale is known as the Venice of America and Yachting Capital of the World. The area boasts an average year-round temperature of 77˚F, has 3,000+ hours of annual sunshine, and is home to 31 unique municipalities, including eight distinct beach communities, each offering something for “everyone under the sun.” Residents hailing from 170 countries, speaking 147 languages call this diverse destination home. And there’s good reason, including the area’s unwavering commitment to accessibility and inclusion. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), a five-minute drive will get you to the beach, Port Everglades, the newly expanded Greater Fort Lauderdale/Broward County Convention Center, and a bustling downtown. Experience 4,000+ eateries, a thriving arts and culture scene, craft breweries, stunning rooftop bars, fishing, diving, and the unmatched beauty of the Florida Everglades. From world-class shopping, to boating, yachts and superyachts all moored at the area’s many marinas, it’s no wonder Greater Fort Lauderdale is one of the most desirable places to stay, work and play. The destination has more than 38,000 unique lodging accommodations at a variety of hotels, luxury spa resorts, and beautifully appointed, boutique properties, all reflecting the area’s cosmopolitan vibe.


About Visit Lauderdale 
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. Find inspiration for your next trip and follow @VisitLauderdale on FacebookInstagramX and YouTube