The new anthem “Laudy Dayo” will be available on streaming platforms December 2nd.


Alexander Star

FORT LAUDERDALE, FL (November 30, 2023) - Local Emmy®-nominated songwriter, performer, and impact artist Alexander Star has partnered with Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, to debut a new destination anthem titled “Laudy Dayo” on Saturday, December 2, 2023. The song will be available for digital download via streaming platforms.


This melodic anthem is set to make big waves and bring positive vibes to its listeners. Combined with Star’s signature style and the vibrant culture of Greater Fort Lauderdale, “Laudy Dayo” is a celebration of the diverse community, picturesque landscapes, and dynamic energy. The anthem is poised to become a timeless representation of Greater Fort Lauderdale’s identity, leaving a lasting impression on everyone under the sun.


“Having extremely talented and local artist Alexander Star create, compose and perform a song that showcases our destination in a unique and extraordinary way is yet another first for Visit Lauderdale as we continue to promote our destination. This brand new and original anthem speaks to the diversity of Greater Fort Lauderdale and paints its beauty in a song” said Stacy Ritter, president and CEO of Visit Lauderdale.


Listeners can expect an immersive musical journey as “Laudy Dayo” weaves together catchy beats, soulful lyrics, and Star’s distinctive vocals. The anthem reflects the artist’s deep connection to the destination and commitment to showcasing its unparalleled beauty.


This anthem has the power to inspire hope and emphasizes the importance of inclusivity and fostering a sense of unity among those who call Greater Fort Lauderdale home and those who are discovering its magic for the first time. In an effort to share “Laudy Dayo” with the local community, Alexander Star will be performing alongside his dynamic 5-piece live band, The Golden People, at the following events:


Sunday, December 3, 2023 – Watch Alexander Star perform live on the Ford Beach House stage starting at 6:30 p.m. during this year’s Riptide Music Festival which is returning to Fort Lauderdale Beach.


Saturday, December 16, 2023 – Alexander Star will perform on Visit Lauderdale’s Double Decker Water Taxi during this year’s Seminole Hard Rock Winterfest® Boat Parade. The best show on H2O will begin at 6:30 p.m. so make sure to find a spot along the New River to enjoy this unique boat parade!


December 23, 2023 – Alexander Star is set to perform during intermission at the Florida Panther’s game at Amerant Bank Arena.


January 1, 2024 – Visit Lauderdale will showcase the unique treasures, iconic landmarks, and historical figures that make Fort Lauderdale shine as they participate in the Rose Parade® on New Year’s Day. Alexander Star will take center stage as he performs “Laudy Dayo” on Visit Lauderdale’s custom-built float during the live telecast of the 135th Rose Parade® which will air on NBC and ABC at 8:00 a.m. PST/ 11:00 a.m. EST.


For a pre-save link to Visit Lauderdale’s new anthem, visit To learn more about Alexander Star, visit


About Greater Fort Lauderdale 

With 24 miles of golden sand beaches and 300+ miles of navigable waterways, Greater Fort Lauderdale is known as the Venice of America and Yachting Capital of the World. The area boasts an average year-round temperature of 77˚F, has 3,000+ hours of annual sunshine, and is home to 31 unique municipalities, including eight distinct beach communities, each offering something for “everyone under the sun.” Residents hailing from 170 countries, speaking 147 languages call this diverse destination home. And there’s good reason, including the area’s unwavering commitment to accessibility and inclusion. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), a five-minute drive will get you to the beach, Port Everglades, the newly expanded Greater Fort Lauderdale/Broward County Convention Center, and a bustling downtown. Experience 4,000+ eateries, a thriving arts and culture scene, craft breweries, stunning rooftop bars, fishing, diving, and the unmatched beauty of the Florida Everglades. From world-class shopping, to boating, yachts and superyachts all moored at the area’s many marinas, it’s no wonder Greater Fort Lauderdale is one of the most desirable places to stay, work and play. The destination has more than 38,000 unique lodging accommodations at a variety of hotels, luxury spa resorts, and beautifully appointed, boutique properties, all reflecting the area’s cosmopolitan vibe. 


About Visit Lauderdale 
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. Find more information and follow @VisitLauderdale on FacebookInstagramX and YouTube.