Visit Lauderdale Wins Three Iconic Adrian Awards for Excellence in Destination Marketing


Mermaid Family

LOS ANGELES, CALIFORNIA (February 23, 2023) – Visit Lauderdale, the destination marketing organization for Greater Fort Lauderdale (Broward County) has been honored by the Hospitality Sales and Marketing Association International (HSMAI) for creating some of the world’s best marketing campaigns within the tourism, travel and hospitality industries.


The Adrian Awards are widely regarded as one of the most prestigious awards in the travel industry, and winners are selected by an international panel of distinguished professionals based on their creativity, innovation, and effectiveness in marketing. Visit Lauderdale's success in winning multiple awards is a testament to its ongoing commitment to showcasing Greater Fort Lauderdale as a must-visit destination for travelers from around the world.


At the HSMAI awards ceremony held at the J.W. Marriott L.A., Visit Lauderdale won three collective awards, for their unique approach to destination marketing and communications, which included:


  • AFAR Cruise Insert, Advertising Print Collateral
  • Visit Lauderdale and Modern Luxury VIP Event
  • Integrated Marketing Campaign, “Welcome”


“We are proud to be recognized for our strategic marketing and advertising campaigns that showcase the beautiful tapestry of our diverse and inclusive community,” says Stacy Ritter, President and CEO of Visit Lauderdale. “We will continue to push the envelope with our creative efforts by promoting our authentic, welcoming vibe.” 


These recent recognitions are only the latest in a series of significant wins for the agency. This past September, Visit Lauderdale was recognized for its hard work and garnered statewide acclaim in the destination marketing and tourism industry through Visit Florida’s Flagler Awards – including two first-place Henry Awards. Other awards included a Silver Flagler for a niche marketing campaign to the LGBT+ audience and a Bronze Flagler for a mixed media campaign.


About Visit Lauderdale 
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. 


About Greater Fort Lauderdale 

Greater Fort Lauderdale boasts an average year-round temperature of 77˚F and has 3,000+ hours of annual sunshine and is known as the Venice of America and Yachting Capital of the World. Explore 4,000+ eateries, 300+ miles of navigable waterways, eight distinct beaches, a thriving arts and culture scene, craft breweries, rooftop bars, diving, fishing and other outdoor adventures, world class shopping and boats, yachts and superyachts moored at the area’s many marinas – all conveniently located in the center of South Florida. Made up of 31 municipalities, the destination boasts more than 38,000 lodging accommodations at a variety of hotels, luxury spa resorts and boutique properties, reflecting a cosmopolitan vibe. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), it is just five minutes to the beach, Port Everglades, the Greater Fort Lauderdale/Broward County Convention Center and downtown. Find trip planning inspiration at and follow @VisitLauderdale on FacebookInstagramTwitter and YouTube


About Aqua Marketing and Communications

As one of the nation’s leading destination marketing agencies, Aqua Marketing & Communications, Inc., is a full-service firm specializing in destination marketing and economic development, with locations throughout Florida, including St. Petersburg, Fort Lauderdale and Naples. Aqua offers an interdisciplinary marketing approach, through strategic execution of branding, digital advertising, creative, public relations and social media. Aqua successfully and efficiently drives brand awareness and visibility for its clients across the country.