Custom Color Palette Reflects the Water, Culture and Creativity of Greater Fort Lauderdale
GREATER FORT LAUDERDALE, Fla. (June 22, 2026) – Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, today announced a new collaboration with Pantone Color Institute™ introducing a custom destination color palette. The collaboration marks a new approach to destination branding and reflects Visit Lauderdale's continued investment in innovative destination marketing, using design and storytelling to create deeper connections with travelers.
“Greater Fort Lauderdale has always been a destination defined by its natural beauty, vibrant culture and unmistakable energy," said Stacy Ritter, president and CEO of Visit Lauderdale. "Through this collaboration with the Pantone Color Institute, we’ve translated those qualities into a visual language that captures the essence our community. This palette gives us a new way to tell our story and celebrate the people, places and experiences that make Greater Fort Lauderdale so distinctive.”
Created in collaboration with the Pantone Color Institute, the palette translates Greater Fort Lauderdale into a visual story told through color, expressing place, emotion and experience. As destinations increasingly compete for attention in a crowded travel landscape, the custom palette provides Visit Lauderdale with a distinctive visual identity that can be incorporated across marketing campaigns, creative partnerships, events and visitor experiences, creating a recognizable and cohesive representation of the destination.
“Greater Fort Lauderdale is a destination where color lives and breathes, from the luminous blues of the Intracoastal to the warm, golden tones that settle across the shoreline at dusk,” said Laurie Pressman, vice president of Pantone Color Institute. “Working with Visit Lauderdale, we translated that sensory experience into a custom palette that captures the distinct personality and energy of the destination, giving it a visual language as vibrant and welcoming as the place itself."
The collection features eight custom shades inspired by the destination's waterways, beaches and vibrant outdoor lifestyle: Radiant Sunrise, Morning Glow, Nautical Breeze, LauderTeal, Seafoam, Ocean Mist, Sandbar and Golden Shore, each inspired by a distinct aspect of the destination's landscape, culture and lifestyle. The color names were developed through a collaborative process that invited local tourism and hospitality stakeholders to help identify shade names that would represent the collection during Visit Lauderdale's Annual Marketing Luncheon, helping bring a community perspective to the final palette.
For more information about the collaboration with Pantone and to read about the meaning behind each color in the Greater Fort Lauderdale palette, visit https://www.visitlauderdale.com/pantone/
About Greater Fort Lauderdale
With 24 miles of golden sand beaches and 300+ miles of navigable waterways, Greater Fort Lauderdale is known as the Venice of America and the Yachting Capital of the World. The area boasts an average year-round temperature of 77˚F, has 3,000+ hours of annual sunshine, and is home to 31 unique municipalities, including eight distinct beach communities. Residents hailing from 170 countries, speaking 147 languages, call this destination home. And there’s good reasons, including the area’s unwavering commitment to accessibility and inclusion. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), a five-minute drive will get you to the beach, Port Everglades, the newly expanded Greater Fort Lauderdale/Broward County Convention Center, and a bustling downtown.
Experience 4,000+ eateries, a thriving arts and culture scene, craft breweries, stunning rooftop bars, fishing, diving, and the unmatched beauty of the Florida Everglades. From world-class shopping, to boating, yachts and superyachts all moored at the area’s many marinas, it’s no wonder Greater Fort Lauderdale is one of the most desirable places to stay, work and play. The destination has more than 38,000 unique lodging accommodations at a variety of hotels, luxury spa resorts, and beautifully appointed, boutique properties, all reflecting the area’s cosmopolitan vibe. Find inspiration for your next trip at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, X and YouTube.
About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. Find more information at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, X and YouTube.
About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at www.pantone.com and connect with Pantone on Instagram, Facebook and LinkedIn.