Two-Time Stanley Cup Champion to Represent Greater Fort Lauderdale’s Vibrant Lifestyle and Global Spirit
GREATER FORT LAUDERDALE, Fla. (January 12, 2026) – Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, proudly announces Florida Panthers center Anton Lundell as its official brand ambassador.
At just 24 years old, Lundell has already established himself as one of hockey’s most composed and dynamic young talents. Born in Espoo, Finland, and drafted 12th overall by the Panthers, he has become a defining force for the team’s recent success while proudly calling Greater Fort Lauderdale home. Off the ice, he embraces the area’s vibrant energy, outdoor lifestyle, and diverse cultural experiences, reflecting the destination’s blend of international flair and local charm.
“Anton is a remarkable athlete and someone who has fully embraced life in Greater Fort Lauderdale,” said Stacy Ritter, president and chief executive officer of Visit Lauderdale. “He’s an international athlete who has made Greater Fort Lauderdale his home, while inspiring fans around the world. His energy, authenticity, and connection to this destination make him the perfect ambassador to share our story globally.”
As an official brand ambassador, he will collaborate with Visit Lauderdale to highlight the destination’s unique experiences, from outdoor recreation and waterfront dining to the dynamic cultural scene that makes Greater Fort Lauderdale one of the most welcoming destinations.
“Fort Lauderdale has really become home for me,” said Anton Lundell. “It’s where I train, relax, and enjoy the lifestyle that makes Fort Lauderdale so special. I’m proud to represent Visit Lauderdale and help showcase what makes this destination such an incredible place to live and visit.”
Lundell’s career continues to ascend. Having played over 300 NHL games and recorded more than 150 points, he’s recognized for his two-way play, leadership, and hockey IQ. Beyond his athletic achievements, Lundell’s humility and consistency reflect the same values that define Greater Fort Lauderdale.
Through this partnership, Visit Lauderdale continues its commitment to elevating authentic local and international voices who embody the destination’s inclusive ethos. Spanning from championship athletes and artists to creative innovators who call Greater Fort Lauderdale home.
About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. Find more information at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, X and YouTube.
About Anton Lundell
At just 24 years old, Anton Lundell has already carved out a reputation as one of hockey’s most composed and complete young stars. Born in Espoo, Finland, Lundell grew up immersed in the game, quickly earning recognition for his poise, intelligence, and maturity beyond his years. Drafted 12th overall by the Florida Panthers in 2020, he made an immediate impact — bringing a steady two-way presence and a team-first mentality that belied his age.