GREATER FORT LAUDERDALE, Fla. (March 11, 2022) – With the support of TravPRO Mobile, Visit Lauderdale has launched Lauderdale Loyalist, a new interactive mLearning training and sales experience for travel advisors. Already available online, Lauderdale Loyalist changes the game for travel advisors, supporting their destination learning requirements and serving as an ongoing sales enhancement resource.
The user journey begins with a series of interactive learning modules including an introduction to Greater Fort Lauderdale and its beaches and communities. Advisors are then introduced to central themes including nature, arts and culture, LGBT+ and the destination-wide spirit of inclusivity and acceptance due to the area’s highly diverse residents. Once the learning modules are completed, advisors progress to the Retain section, where content remains available to access at any time.
“The Lauderdale Loyalist platform provides state-of-the-art education and sales tools to help agents provide expert advice, start more conversations and book more travel,” says Tracy Vaughan, Senior Vice President, Global Trade for Visit Lauderdale. “Visit Lauderdale is committed to providing resources to help our valued travel advisors do their jobs and in our search for a new learning tool, we were impressed with TravPRO’s Promote and Sell sections that help advisors throughout the planning and booking process.”
Lauderdale Loyalist provides an interactive, multi-modal experience to maximize engagement. There are videos, images, promotional callouts, insider sales tips and engaging questions about the wide range of lodging and experience choices throughout the Greater Fort Lauderdale region. The platform guides advisors with assets that are educational and easily shareable or downloadable with just one tap. There is also a destination directory with over 500 suppliers to help Lauderdale Loyalists find and book the right supplier thanks to its searchable feature and filtering options.
A Spanish language version of Lauderdale Loyalist will be available by late March and the platform will expand with additional languages next year. Visit Lauderdale is for Everyone Under the Sun, and the bureau is eager to share all that Greater Fort Lauderdale has to offer. With the mobility of the app, advisors don’t even need internet access to discover what makes Greater Fort Lauderdale such a compelling destination for travelers.
Advisors may register and begin the web-based program now at www.lauderdaleloyalist.com. or download the mobile apps from their App Store or Play Store.
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Download Lauderdale Loyalist Logo & QR CODE: https://www.dropbox.com/sh/69ichmygz50k7i3/AAC1moZ7n4fMln4dDFepWYWCa?dl=0
About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. Find more information at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, Twitter and YouTube.
About Greater Fort Lauderdale
Greater Fort Lauderdale boasts an average year-round temperature of 77˚F and has 3,000+ hours of annual sunshine and is known as the Venice of America and Yachting Capital of the World. Explore 4,000+ eateries, 300+ miles of navigable waterways, eight distinct beaches, a thriving arts and culture scene, craft breweries, rooftop bars, diving, fishing and other outdoor adventures, world-class shopping and boats, yachts and superyachts moored at the area’s many marinas – all conveniently located in the center of South Florida. Made of up 31 municipalities, the destination boasts more than 37,000 lodging accommodations at a variety of hotels, luxury resorts and boutique properties, reflecting a cosmopolitan vibe. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), it is just five minutes to the beach, Port Everglades, the Greater Fort Lauderdale/Broward County Convention Center and downtown Fort Lauderdale. Find trip planning inspiration at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, Twitter and YouTube.
About TravPRO Mobile
TravPRO Mobile is a ten-time Adrian Award winner disrupting the global B2B sector with a suite of innovative mobile solutions for organizations inside and outside the travel space. This includes cutting-edge training, onboarding, and sales enablement via its trademarked Sales Companion platform, as well as complimentary rewards and incentive programs, all easily maintained and updated with the industry’s only real-time CMS. TravPRO Mobile is also a leader in market penetration into China and in creating B2B2C brand ambassador programs. To find out more, visit www.travpromobile.com and connect with TravPRO on Facebook, Instagram, and Twitter.