During the Visit Florida Governor’s Conference on Tourism
GREATER FORT LAUDERDALE, FL (September 13, 2023) – Visit Lauderdale was honored with six coveted Flagler Awards during the 2023 Florida Governor’s Conference on Tourism hosted by VISIT FLORIDA on Wednesday, September 6, 2023, at the Rosen Shingle Creek in Orlando, Florida.
Each year, leaders across Florida’s tourism industry are chosen by selection committees to recognize outstanding marketing strategies and campaigns. The awards are open to all individuals, private businesses and not-for-profit organizations offering a product or service that promotes tourism to or within the state of Florida.
Working independently, a diverse panel of thirteen judges evaluated the creativity, innovation, production quality and effectiveness of each entry. Based on the judges’ cumulative scores, awards were presented to the top three entries in each category: the Bronze Award for the third highest scoring entry, the Silver Award for the second highest scoring entry, and the Henry Award for the highest scoring entry in each category.
Mixed Media Campaign
Henry: Visit Lauderdale for “Welcome”
Print Advertising
Silver: Visit Lauderdale for “Welcome”
Resource/Promotional Material-Trade
Silver: Visit Lauderdale for the “Everyone Under the Sun” Trade Show Display
Social Media Marketing
Silver: Visit Lauderdale for “Visit Lauderdale’s Old Florida Book Shop”
Special Event
Bronze: Visit Lauderdale for “The Next Wave of Greatness”
Television Advertising
Henry: Visit Lauderdale for “Welcome”
“We are humbled to receive such meaningful accolades from our industry peers and gratified that our creative campaigns truly reflect who we are and shows how special Greater Fort Lauderdale is in every bold, beautiful and surprising way,” said Stacy Ritter, president and CEO of Visit Lauderdale. “Our diversity is our strength, and we continue to proudly and loudly tell this story to the world.”
For additional information on this year’s Governor’s Conference on Tourism and the Flagler Awards, visit https://flaglerawards.secure-platform.com/a.
Named after American industrialist Henry Flagler, the Flagler Awards were established in 2000 to honor many of the countless individuals and organizations that help maintain and improve Florida’s position as one of the world’s most popular travel destinations.
About Greater Fort Lauderdale
With 24 miles of golden sand beaches and 300+ miles of navigable waterways, Greater Fort Lauderdale is known as the Venice of America and Yachting Capital of the World. The area boasts an average year-round temperature of 77˚F, has 3,000+ hours of annual sunshine, and is home to 31 unique municipalities, including eight distinct beach communities, each offering something for “everyone under the sun.” Residents hailing from 170 countries, speaking 147 languages call this diverse destination home. And there’s good reason, including the area’s unwavering commitment to accessibility and inclusion. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), a five-minute drive will get you to the beach, Port Everglades, the newly expanded Greater Fort Lauderdale/Broward County Convention Center, and a bustling downtown. Experience 4,000+ eateries, a thriving arts and culture scene, craft breweries, stunning rooftop bars, fishing, diving, and the unmatched beauty of the Florida Everglades. From world-class shopping, to boating, yachts and superyachts all moored at the area’s many marinas, it’s no wonder Greater Fort Lauderdale is one of the most desirable places to stay, work and play. The destination has more than 38,000 unique lodging accommodations at a variety of hotels, luxury spa resorts, and beautifully appointed, boutique properties, all reflecting the area’s cosmopolitan vibe.
About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. Find more information and follow @VisitLauderdale on Facebook, Instagram, Twitter, and YouTube.