Visit Lauderdale’s Trade Engagement Platform Provides Interactive Training & Sales Experience for
Travel Advisors
GREATER FORT LAUDERDALE, Fla. (November 2, 2022) – Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale in South Florida, has been recognized by Travel Weekly with a 2022 Silver Magellan Award for its Lauderdale Loyalist program. Visit Lauderdale won the category of Destination Marketing-Education Program for its dynamic trade engagement platform, supporting destination learning requirements for travel advisors and serving as an ongoing sales enhancement resource.
With entries from across the U.S. and the world, the Magellan Award recipients represent the best in the travel industry and salute the outstanding travel professionals behind it all. The Magellan Awards honor outstanding design, marketing, and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Ground Transportation.
“Each year’s Magellan entries are an impressive display of innovation and creativity in the industry, and this year’s entries were particularly special. It’s a testament to the incredible work done over the last year, and a collective desire to not only meet today’s consumer expectations, but exceed them,” said Arnie Weissmann, editor in chief of Travel Weekly. “We salute all those who entered and all those who won.”
The Magellan Awards are judged and overseen by a one-of-a-kind panel of top travel professionals representing the best names and most accomplished leaders from the industry. In determining winners, entries do not compete with one another, instead they are judged against a standard of excellence based on the long experience of Travel Weekly. To uphold this high standard of excellence, a category may have multiple winners, or may have no winners at all.
Travel advisors may register and begin the web-based program now at www.lauderdaleloyalist.com. or download the mobile apps from their App Store or Play Store.
The user journey begins with a series of interactive learning modules including an introduction to Greater Fort Lauderdale and its beaches and communities. Advisors are then introduced to central themes including nature, arts and culture, LGBT+ and the destination-wide spirit of inclusivity and acceptance due to the area’s highly diverse residents. Once the learning modules are completed, advisors progress to the Retain section, where content remains available to access at any time.
Lauderdale Loyalist provides an interactive, multi-modal experience to maximize engagement. There are videos, images, promotional callouts, insider sales tips and engaging questions about the wide range of lodging and experience choices throughout the Greater Fort Lauderdale region. The platform guides advisors with assets that are educational and easily shareable or downloadable with just one tap. There is also a destination directory with over 500 suppliers to help Lauderdale Loyalists find and book the right supplier thanks to its searchable feature and filtering options.
About Greater Fort Lauderdale
Greater Fort Lauderdale boasts an average year-round temperature of 77˚F and has 3,000+ hours of annual sunshine and is known as the Venice of America and Yachting Capital of the World. Explore 4,000+ eateries, 300+ miles of navigable waterways, eight distinct beaches, a thriving arts and culture scene, craft breweries, rooftop bars, diving, fishing and other outdoor adventures, world class shopping and boats, yachts and superyachts moored at the area’s many marinas – all conveniently located in the center of South Florida. Made up of 31 municipalities, the destination boasts more than 37,000 lodging accommodations at a variety of hotels, luxury spa resorts and boutique properties, reflecting a cosmopolitan vibe. Upon arrival at FLL Airport (Fort Lauderdale-Hollywood International Airport), it is just five minutes to the beach, Port Everglades, the Greater Fort Lauderdale/Broward County Convention Center and downtown. Find trip planning inspiration at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, Twitter and YouTube.
About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and Area hotels and resorts. Find more information at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, Twitter and YouTube.
About Travel Weekly
Travel Weekly is the most influential provider of news, research, opinion and analysis to the North American travel trade marketplace. It reaches a broad industry audience in print, online and with face-to-face events throughout the year. Travel Weekly is a division of Secaucus, New Jersey-based Northstar Travel Media, the largest travel business-to-business travel publisher in the world.
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