Visit Lauderdale Brand Launch

Visit Lauderdale - Everyone Under the Sun

A Note from Visit Lauderdale President and CEO, Stacy Ritter

 I’m thrilled to shaStacy Ritterre our new destination brand with you, which reflects our vibrant and inclusive community, 31 municipalities strong. Regardless of gender, size, race, age, sexual orientation or religious beliefs, Visit Lauderdale welcomes everyone. We are very proud of our new logo, which prominently features a sun, reflective of our warm and welcoming destination, and the “Everyone Under the Sun” tagline, which encompasses our diverse community of visitors and residents, as well as our picturesque weather.

Our new brand name, Visit Lauderdale, was determined through careful market research and represents all 31 municipalities. While our destination is still referred to as Greater Fort Lauderdale, all of our branded communications come from Visit Lauderdale. I invite you to learn more about all of the key brand elements in this downloadable overview

We are truly greater together, and our new brand is here for us all. Please tag us on social media using @VisitLauderdale, use our hashtags #EveryoneUndertheSun and #VisitLauderdale to promote conversation and see below a few other ways that you can embrace our new brand. Thank you for your continued support!  

The Next Wave of Greatness

Watch the Brand Campaign Reveal & Marketing Plan Luncheon from October 13, 2022.  

Everyone Under The Sun image - final