Business Participation Program - FY 2024 Winter Advertising Campaign Information

When:

Monday, January 29, 2024 - Sunday, March 31, 2024

Where:

VISIT LAUDERDALE (Media Buys)

101 NE Third Avenue, Suite 100

Fort Lauderdale, FL 33301

Registration Deadline:

Wednesday, December 6, 2023

Capacity:

96

Event Description

Visit Lauderdale's Business Participation Program

Subject to the terms of the Participation Agreement, participant will be entitled to the benefits specified for the participation options outlined below. To view the Business Participation Program presentation click here.

$11,000  Participation Fee; 10 available

Clear Channel Outdoor: Digital Billboard Advertising (All Markets)

·         6.2 million impressions

·         Displayed from January 29 – March 31, 2024

·         Partner to be featured alongside Visit Lauderdale on 14’ x 48’ billboards in Atlanta, Boston, Chicago, Dallas, Minneapolis-St. Paul, New York City, Philadelphia, Baltimore, and Washington, D.C.

 

$2,400  Participation Fee; 10 available

Clear Channel Outdoor: Digital Billboard Advertising (New York City and Boston)

·         1.9 million impressions

·         Displayed from January 29 – March 31, 2024

·         Partner to be featured alongside Visit Lauderdale on 14’ x 48’ billboards in New York City, Boston

 

$2,400  Participation Fee; 10 available

Clear Channel Outdoor: Digital Billboard Advertising (Chicago and Minneapolis-St. Paul)

·         1.4 million impressions

·         Displayed from January 29 – March 31, 2024

·         Partner to be featured alongside Visit Lauderdale on 14’ x 48’ billboards in Chicago and Minneapolis-St. Paul

 

$1,200  Participation Fee; 10 available

Clear Channel Outdoor (Single Market Choice)

·         585,000 impressions

·         Displayed from January 29 – March 31, 2024

·         Digital billboard exposure in one market of partner’s choice (please select one option below):

– New York City
– Boston
– Chicago
– Minneapolis-St. Paul

 

$3,300  Participation Fee; 10 available

Premion: 30-Second Shared Video (15-Second Participant and 15-Second Visit Lauderdale), Non-skippable (Multiple Markets)

·         111,000 impressions

·         Displayed from January 29 – March 31, 2024

·         Geotargeted to New York City, Boston, Chicago, Philadelphia, Baltimore, and Washington, D.C.

·         Targeting adults 25-54 with a household income $125K+

 

$550  Participation Fee; 10 available

Premion: 30-Second Shared Video (15-Second Participant and 15-Second Visit Lauderdale), Non-skippable (Single Market Choice)

·         18,000 impressions

·         Displayed from January 29 – March 31, 2024

·         Targeting adults 25-54 with a household income $125K+

·         Geotargeted to one market of partner’s choice (please select one option below):

– New York City
– Boston
– Chicago
– Philadelphia
– Washington, D.C.
– Baltimore 

 

$2,900  Participation Fee; 5 available

Outfront Outdoor: Digital Displays (Brightline Orlando Station)

·         6,750 impressions (Note: this is an estimate based on projected passengers, and are not audited or guaranteed)

·         Displayed from January 29 – March 31, 2024

·         Advertising on (4) single panel vertical TV monitors in the Brightline Orlando station (Displays are in highly visible locations adjacent to the ticketing counters near station entrance and train schedules in the Smart Lounge)   

 

$1,300  Participation Fee; 10 available

ESPN Major League Soccer: Digital Advertising (7-Week Schedule)

·         156,000 impressions

·         Displayed from February 12 – March 31, 2024

·         Banner Ads on ESPN.com targeting Major League Soccer Content in Atlanta, Boston, Chicago, Dallas, Minneapolis-St. Paul, New York City, Philadelphia, Baltimore, and Washington, D.C.

 

$750  Participation Fee; 5 available

ESPN Major League Soccer: Digital Advertising (1-Week Schedule)

·         89,000 impressions

·         Banner Ads on ESPN.com targeting Major League Soccer Content in Atlanta, Boston, Chicago, Dallas, Minneapolis-St. Paul, New York City, Philadelphia, Baltimore, and Washington, D.C.

·         Displayed for 1 week of partner’s choice (please select one option below):

–  February 12 – 18
–  February 19 – 25
–  February 26 – March 3
–  March 4 – 10
–  March 11 – 17
–  March 18 – 24
–  March 25 – 31

 

$550  Participation Fee; 4 available

E-Target Media Meeting Planner E-blast (February)

·         Deployed to 285,000 meeting planners

·         To take place in February 2024

·         Inclusion in (1) e-blast to Meeting Planners

 

$550  Participation Fee; 4 available

E-Target Media Meeting Planner E-blast (March)

·         Deployed to 285,000 meeting planners

·         To take place in March 2024

·         Inclusion in (1) e-blast to Meeting Planners

 

$1,000  Participation Fee; 4 available

USAE: ¼ Page Print and Digital Ad Feature Listing

·         Print circulated to 2,500 subscribers; Digital circulated to 60,000 subscribers

·         Included in the February 5, 2024 issue

·         ¼ page ad featuring listing adjacent to Visit Lauderdale full page ad

 

$1,300  Participation Fee; 4 available

Meetings & Conventions: ¼ Page Print Ad Feature Listing

·         Circulated to 50,000 subscribers

·         Included in the March issue

·         ¼ page print ad featuring listing adjacent to Visit Lauderdale full page ad

Please note that the following steps must be taken to confirm your participation:
- Download the Visit Lauderdale Business Participation Agreement at the bottom of this page.  Fill in the highlighted areas and return this to knorona@broward.org for review. 
- Download the Partner Assets Specifications Sheet at the bottom of this page, which provides instructions on submitting required assets for your participation.
- Click the "Register Now" button at the bottom of this page and complete the registration form.

Note: Registration is limited to the first partners who RSVP for each option.  The total registration fee will be based on the quantity of spaces chosen.  For a single participation, please choose, "1" next to the options you would like to choose.