Join Us in Taking the Safe + Clean Pledge

Greater Fort Lauderdale is resilient and together we have moved forward as a destination for a new day of travel. As a destination, we have a great opportunity to satisfy pent-up demand for wanderlust, while at the same time reassuring visitors that we are a safe destination.

In support of Broward County’s hospitality industry and business community, Visit Lauderdale is launching the Safe + Clean pledge in collaboration with the Greater Fort Lauderdale Alliance, the Florida Restaurant & Lodging Association (FRLA), the Greater Fort Lauderdale Chamber of Commerce and the Greater Hollywood Chamber of Commerce.

Upon taking the pledge, every tourism-related business is invited to display the destination’s clearly stated Safe + Clean protocols. Together we can instill confidence among residents and travelers and help stop the spread of COVID-19 so we can continue to welcome visitors. 

As part of the pledge we have joined with the Greater Fort Lauderdale Alliance in supporting the SOB (Supporters of Broward) campaign, encourages everyone to be safe while supporting local businesses. You’ll be seeing variations of the campaign throughout the area with signage including “Wear a Mask Like an SOB,” “I’m an SOB,” “Shop Like an SOB,” “Eat Like an SOB,” and more. We are including reference to the SOB (Supporters of Broward) campaign in our destination pledge for tourism and hospitality industry businesses. 

 We invite you to join us. Take the pledge. We are #GreaterTogether.

As Proud SOBs (Supporters Of Broward), we PLEDGE to:

  • Follow CDC Cleaning Protocols
  • Wear Masks
  • Provide Hand Sanitizer 
  • Practice Social Distancing 
  • Train Staff How to Be Safe + Clean
  • Work Toward Contactless Payment


All business entities will receive a Safe + Clean poster showing they have taken the pledge to implement the above initiatives in accordance with CDC guidance.