Let’s go, Barbie! Time to break out the pink for Barbie Dream Fest coming to Greater Fort Lauderdale March 27-29 at the Broward County Convention Center.
And yes, it’s exactly what it sounds like: a three-day deep dive into everything Barbie, from a life-size DreamHouse to no shortage of Instagrammable moments. If you’re already visiting Greater Fort Lauderdale that weekend, consider adding this experience to your itinerary. It’s also a perfect excuse to plan the ultimate girls’ trip. Here’s what you need to know before you go.
When: March 27-29, 2026
Where: Broward County Convention Center, Fort Lauderdale
Is the event kid-friendly? Yes.
What to Expect Inside Barbie Dream Fest
Over three days, immerse yourself in interactive exhibits, hands-on workshops, collector showcases, and panels with special guests who’ve helped shape the brand. There’s programming for everyone, whether you’re here for nostalgia, inspiration, or to take in the pink-soaked chaos.
Here’s a peek at the programming:
Interactive DreamHouse: Step into pink paradise via a life-size recreation of Barbie’s most famous address that you can walk through with multiple rooms. Every corner invites you to pose, play, and live out the childhood fantasy you spent hours imagining.
’80s Disco Roller Rink: The throwback moments don’t stop there. The roller rink drops you straight into a neon-soaked world with Barbie-branded skates, a throwback DJ, and themed performances.
Ultimate Barbie Fashion Show: Strut down a high-energy runway in your very best Barbie-inspired outfits—a full celebration of fandom and creativity rolled into one.
Beyond the Stars Exhibit: Celebrate Astronaut Barbie’s cosmic legacy with a look at her impact on science, technology, and exploration.
Inspiring Conversations: Listen to a series of panels and discussions featuring the trailblazing women, innovators, and creatives who brought Barbie to life, including Olympian fencer Ibtihaj Muhammad, two-time WNBA all-star Angel Reese, and author Robin Gerber.
“Totally Hair” Glam Bar: Go full glam with a Barbie makeover. Think glitter, crimps, and colorful extensions that channel every era of Barbie hair evolution.
The Wall of Limitless Possibilities: Write down your biggest aspirations on a collaborative art installation, creating a collective vision of what’s possible when you dream big.
Dream Flow Morning Yoga: Wellness with empowerment comes together through mindful, Barbie-inspired sessions designed to start your day on the right note.
Dream Snapshots: Look out for these shareable photo installations scattered throughout the fest that let fans step into Barbie’s world for the ultimate selfie moment.
Choose Your Experience
Lifelong Barbie fans and those just in it for a pink-filled weekend have ticket options ranging from quick one-day access to the ultimate fan experience. Here’s how to decide what’s right for you:
*Day Pass: Best for casual fans, Florida locals, or anyone doing a quick visit
Price: $30/kids; $69/adults
What’s included:
- One-day access to Dream Fest programming
- Entry to the Marketplace for that day
- Ability to purchase autographs and photos
*General Pass: Three days of Barbie bliss
Price: $75/kids; $149/adults
What’s included:
- Full three-day access to programming
- Marketplace access all weekend
- Eligibility to purchase autographs and photos
*Pink Pass: For fans who want a little extra
Price: $249
Includes everything in the General Pass, plus priority queue and priority seating for the main stage events, dedicated hotel block access, a special swag bag, and more.
*Dream Pass: The ultimate fan experience
Price: $449
Includes everything in the Pink Pass, plus shortcut queues for autographs and photos and a $50 coupon to use toward your captured moments.
Families can also purchase a family pack ($425) that includes two discounted kid and adult general passes with all the same programming and marketplace access as a standard ticket.
Pink with Purpose
Attendees will be happy to know that each ticket purchased will help benefit three organizations—Girls Inc. of Greater Miami, Girls on the Run, and Step Up—as part of the Barbie Dream Gap Project, which works to challenge the stereotypes and biases that can limit girls’ potential.
Throughout the weekend, you’ll have a chance to learn more about each nonprofit through dedicated programming, panels, and conversations that highlight their real-world work. The fest will also welcome 100 girls and 100 adult chaperones to attend for free. It’s a reminder about creating a world where every girl believes she can be anything.
Plan Your Trip
With access to a ton of hotels — beachside and in the city — you’ll find the right accommodation for your group. The most convenient is the new Omni Fort Lauderdale, which anchors the Broward County Convention Center, where the event takes place. It sits on a prime waterfront location along the scenic Intracoastal Waterway. You’ll feel at home in one of the dreamy rooms or suites. There are seven dining venues to choose from, along with a full-service Mokara Spa for when you need a reprieve from all the pink.
Additional walkable options include the newly renovated Pier Sixty-Six, a glam coastal retreat with numerous restaurant concepts, including the iconic Pier Top. The 17th-floor outpost is the perfect perch for cocktails, Champagne, and caviar service. Embassy Suites by Hilton Fort Lauderdale and Hilton Fort Lauderdale Marina are also great spots to call home base.
If you prefer staying beachside, you have the Fort Lauderdale Marriott Harbor Beach Resort & Spa, complete with a quarter-mile stretch of private beach; B Ocean Resort Fort Lauderdale, home to the world-famous mermaid shows at The Wreck bar; and Bahia Mar Fort Lauderdale Beach, which sits between the Intracoastal and Fort Lauderdale beach. You’ll also be close to Marina Village, the city’s newer open-air entertainment venue, home to three iconic spaces for eating, drinking, and chilling.
Get your tickets here.